Chennai, October 22: Intellect Design Arena Limited, a leading enterprise financial technology provider, has expanded its presence in the Middle East and North Africa (MENA) region with Egypt-based Jameel Finance adopting its eMACH.ai lending platform. This deployment will be used to cover Jameel Finance’s auto loans, consumer durables, two-wheeler financing and Buy-Now-Pay-Later (BNPL) offerings.
Using this architecture, Jameel Finance will unify all its offerings on a single platform, allowing the Egyptian financier to shorten loan turnaround times, streamline customer support and automate credit decisions. This will include integrating third-party data ecosystems, credit scoring tools, and retaining merchant channels through Application Programming Interfaces (APIs). This digital integration is aimed at supporting rapid product rollouts and omnichannel customer onboarding as demand for consumer credit and BNPL financing expands across Egypt.
“The successful deployment of our eMACH.ai Lending Platform at Jameel Finance – Egypt stands as a definitive testament to its commitment to providing enhanced customer experience and operational excellence to the financial institution. This next-generation loan platform by Intellect has been empowering banks and NBFCs globally and in Egypt to launch products faster, manage the end-to-end loan lifecycle seamlessly, and gain complete visibility of their portfolio. We are immensely proud of our team’s exceptional talent and expertise, which enabled the successful transformation of Jameel Finance – Egypt lending platform in just 16 weeks. This rapid implementation underscores Intellect’s unwavering commitment and proven capability to partner with more financial organizations in Egypt, ensuring they are equipped to thrive and lead in this competitive landscape.” Rajesh Saxena, CEO of Intellect Consumer Banking, said in a press release.
“We at Jameel Finance – Egypt are excited to advance our digital transformation journey with eMACH.ai Lending. The platform delivers a modern lending experience across use cases, from faster origination to faster and accurate portfolio visibility and overall control. The transformation has enabled us to pursue our business with greater confidence to offer superior products and services to our customers. This success is possible through exceptional collaboration between Jameel Finance – Egypt team and our technology partner, Intellect. Together, we have demonstrated shared ownership, resilience, and relentless focus on delivering our end customer value. Intellect’s eMACH.ai architecture and commitment to innovation has supported our vision of offering a differentiated and digitally enabled lending experience.” Siraj Badqail, CEO & Managing Director, Jameel Finance – Egypt, added.
