Mumbai, November 12: Creative Newtech Limited, a leading digital products and technology solutions provider, has entered into a brand license agreement with US-based AT&T Intellectual Property LLC. Under the terms, Creative Newtech will be using AT&T’s trademarks and IP to manufacture, market, commercialise and sell its licensed products for networking infrastructure across Asia, New Zealand and Australia.
AT&T is one of the leading names in the wireless and fiber infrastructure space, and offers reliable networking solutions to boost digital connectivity and data center infrastructure across the technology ecosystem. With demand for networking and data solutions rising, this agreement allows Creative Newtech to expand its presence into newer technologies and markets.
According to the deal, Creative Newtech will be offering certain data center solutions, fiber systems, containment systems, and outside plant systems, as well as other categories.
“Creative Newtech has spent more than three decades building capabilities in technology distribution, market development and helping brands establish and grow across markets. Over this journey, we have continued to explore opportunities that enable us to build on these capabilities and expand into new areas of the technology ecosystem.
The brand licensing agreement with AT&T represents an important addition to our Brand Business portfolio. It creates an opportunity to work with an established global brand across specified technology infrastructure categories and apply our experience in market development and commercialisation to these products.
We see brand licensing and brand development as important components of our broader growth strategy. Our focus will be on building the product portfolio in a structured manner and developing the opportunity across the designated markets in line with the terms of the agreement. We believe this initiative complements our existing capabilities and supports our ambition to build scalable, long-term business opportunities.” Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech Limited, said in a press release.
“The AT&T brand is one of the most recognised and trusted in the world, and we take great care in how it is extended into new product categories and markets. We are pleased to welcome Creative Newtech as a licensee for specified technology infrastructure products under the AT&T brand. Creative Newtech brings long-standing experience in market development, product sourcing and channel management, and we believe these positions the company well to build the AT&T-branded portfolio across the designated markets.
Technology infrastructure is a natural complement to AT&T’s heritage in connectivity and networking. As this relationship develops, we look forward to working closely with Creative Newtech so that every AT&T-branded product meets our quality standards and brand guidelines and delivers the reliability customers expect from AT&T. We look forward to a productive and lasting collaboration.” Kelly C. Marlar, Vice President and Managing Director of AT&T Intellectual Property, LLC, added.
