UAE, October 19: Mondelēz International, Inc. (Nasdaq: MDLZ) announced the appointment of Othmane Nadifi as Managing Director of its Gulf business.
Othmane brings more than two decades of leadership experience across the FMCG sector. In his new role, he will focus on strengthening commercial execution, accelerating innovation across the portfolio, and developing talent and capabilities, with consumers and customers at the centre of the business.
Othmane previously served as Managing Director of Mondelēz International’s business in Morocco for six years (From October 2020 until September 2026). During his tenure, he strengthened business performance, delivered consistent year-on-year growth, and laid a solid foundation to position the business for continued & sustained success.
“The Gulf offers significant opportunities for our snacking business, with demand for convenience and premium experiences, alongside the expansion of digital commerce, creating new ways to reach consumers and provide them with their snacking needs,” said Ihab Amin, President, Middle East, North Africa and Pakistan, Mondelēz International. “Othmane’s commercial insight and leadership experience will help us respond to these opportunities through relevant innovation and stronger execution across our markets.”
Othmane began his career at Procter & Gamble in Morocco and Saudi Arabia before holding leadership roles within the PepsiCo system and Reckitt Benckiser across the Maghreb region. From 2013 to 2020, he served as Chief Operating Officer of Varun Beverages Morocco, PepsiCo’s bottling partner in Morocco, where he led end-to-end operations and strategic planning.
“Our ambition is to build on the strength of our established business while identifying new opportunities across categories and channels,” said Othmane Nadifi, Managing Director, Gulf, Mondelēz International. “We will continue to grow our brands, strengthen our partnerships with customers and invest in the capabilities of our teams.”
